Car Sales Associate at Peach Cars KE #3

Job Overview:

The Car Sales Associate role at Peach drives car sales by understanding customer needs and offering expert guidance. Success in this role requires strong negotiation, customer relationship building, collaboration skills, and knowledge of the car industry.  The individual will focus on ensuring customer satisfaction and accurate data management using available tools while meeting and exceeding sales targets.  As a customer-facing position, the role necessitates the ability to build multi-level trust and maintain transparency at all customer touchpoints. If this sounds like you, we are super excited to hear from you!

Duties and Responsibilities:

Specifically, the Car Sales Associate at Peach can expect to undertake the below listed tasks and activities: 

Understand and address customer needs, educate them on available products and services, and successfully negotiate and close car sales.  

• Conduct thorough needs assessments with customers to understand their preferences and requirements; 
• Present vehicles, highlighting features that align with customer needs; 
• Negotiate pricing, financing options, and trade-ins where applicable; 
• Manage the sales process from initial contact to closing the sale and ensure a smooth transition for the customer in line with company standard operating processes and policies; 

Build and maintain strong relationships with customers throughout their journey including resolving complaints and providing proactive communication. 

• Reach out to potential customers through follow-up calls, emails, WhatsApp to nurture relationships and follow up on inquiries; 
• Address customer inquiries and concerns promptly and effectively while escalating where required;
• Schedule and conduct test drives while maintaining a positive experience for all customers;
• Maintain regular communication to update customers on deal cars, offers, and promotions;

Collect and accurately input data into trackers and CRM systems on time to support sales activities and decisions.

• Input customer information and sales data into CRM systems accurately and on time;
• Update records to reflect customer interactions, inquiries, and sales progress;
• Monitor and report on sales metrics and data to track leads, follow-up schedules, and performance; 

Work effectively with internal teams, including but not limited to Inspections, Fleet, and Customer Experience to promote sales growth and enhance Peach’s overall performance. 

• Attend regular team meetings to discuss sales strategies and share best practices; 
• Collaborate with the Finance team to provide accurate and complete information relating to customer payments and receivables;
• Work with the Inspections and Fleet teams to ensure timely and accurate inspection reports and car movements respectively; 
• Partner with Customer Success and Marketing teams to ensure timely follow-up and pipelining of all leads generated; 

Maintain a deep understanding of the automotive industry and competitive landscape to effectively advise customers and meet sales targets

• Engage in continuous training and learning programs about the features, specifications, and benefits of vehicles in the Peach Cars pipeline; 
• Build relationships with industry professionals i.e. sales and buyer professionals;
• Attend automotive bazaars and other events to build networks and learn about the automotive industry;

Knowledge and Experience:

• Educational Background: A Bachelor’s degree in Business, Marketing, or a related field is preferred; 
• Industry Experience: A minimum of 2 years experience in automotive sales. Additionally, a background in retail sales or customer experience can be beneficial for developing pertinent skills; 
• Communication Skills: Proficient in both verbal and written communication for effective customer interaction and the ability to present information clearly and persuasively to customers.